Alya Foods Package ReDesigns

Package Designs, 2019-2020

Alya Foods is a company specialized in organic deglet noor dates grown in Algeria. Dates are known for their numerous health benefits and versatility. This redesign works to capture the essence and simplicity of the date.

Context

Company: Alya Foods
Date Package Redesign

Body Text Font

Label ReDesign

The goal of this redesign was to reduce clutter and allow the simplicity of the date to shine through, and to draw attention straight to the product.

Before

After

Pouch Front

Alya Foods decided they want to focus less on the brand and more on getting the consumer to know what dates are, since a lot of the American population is unfamiliar with the fruit. See old design on left and redesign on right.