Context

3 weeks
Passion Project

Target Audience

Kids ages 5-8, active and sporty (gender neutral), as well as the parents purchasing the product

The Brief

Colgate Kids’ toothpastes are fun and flavorful, which encourages kids to brush their teeth. However, the old design felt dated, which could have road parent's trust in the product. The modernized design re-establishes the parent's trust and gives them confidence that the product and its ingredients are up to date.

Strawberry Smash Before vs. After