Bigelow Tea ReDesigns
Logo and Package ReDesigns, 2020
Bigelow Tea is a well-known family-owned brand that has been around for centuries. Tea has always been a way of bringing people together and gathering those we love, and to do this effectively in the modern world we live in, I decided to take a look at how Bigelow could improve their target demographics to increase in popularity.
Target Audience
Young women ages 18-25 working in large cities in the United States that are interested in art and all things cute.
The Brief
Bigelow will set the mood for any party and set the perfect theme, and would stand out amongst any other tea and help me set the mood for my guests.
Logo Redesign
The serif in the Abril typeface was used to replicate the smoke that comes out of the tea cup in the letter g. The expression "what's the tea" refers to gossip and conversation when catching up with friends.
